//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Herrmann, Andreas"
~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"Fuchs, Wolfgang"
~person:"McDonald, Malcolm"
~person:"Mullins, John W."
~person:"Opresnik, Marc Oliver"
~person:"Sander, Matthias"
~person:"Schubert, Bernd"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~type_genre:"Bibliografie"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 18 applied filters
Year of publication
From:
To:
Subject
All
Consumers
Kundenbindung
Markenführung
Marktsegmentierung
Pricing strategy
Marketing management
54
Marketingmanagement
54
Marketing
39
Theorie
36
Theory
36
Marketing theory
10
Marketingtheorie
10
Deutschland
9
Germany
9
Advertising effects
6
Advertising planning
6
Betriebswirtschaftslehre
6
Business economics
6
International marketing
6
Internationales Marketing
6
Market research
6
Marktforschung
6
Werbeplanung
6
Werbewirkung
6
Kommunikationsstrategie
5
USA
4
United States
4
Beziehungsmarketing
3
Relationship marketing
3
Kommunikation
2
Management
2
Marketingkonzept
2
Marketingstrategie
2
Selling
2
Unternehmen
2
Verkauf
2
Welt
2
World
2
Branche
1
Business process management
1
Consumer behaviour
1
Economic sector
1
Großbritannien
1
Integriertes Management
1
Internationale Marketing-Instumente
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Bibliografie
Textbook
Aufsatz im Buch
7
Book section
7
Article in journal
6
Aufsatz in Zeitschrift
6
Hochschulschrift
3
Thesis
3
Bibliografie enthalten
2
Bibliography included
2
Case study
1
Fallstudie
1
Graue Literatur
1
Interview
1
Non-commercial literature
1
more ...
less ...
Language
All
English
1
Author
All
Herrmann, Andreas
Armstrong, Gary
Belz, Christian
Diller, Hermann
Frömbling, Simone
Fuchs, Wolfgang
McDonald, Malcolm
Mullins, John W.
Opresnik, Marc Oliver
Sander, Matthias
Schubert, Bernd
Kleinaltenkamp, Michael
3
Ferrell, Odies C.
2
Hackley, Christopher E.
2
Pride, William M.
2
Balderjahn, Ingo
1
Becker, Christian
1
Bruhn, Manfred
1
Burmann, Christoph
1
Dunbar, Ian
1
Faßnacht, Martin
1
Fill, Chris
1
Freter, Hermann
1
Fröhlich, Elisabeth
1
Keller, Kevin Lane
1
Kreutzer, Ralf T.
1
Lord, Sascha
1
Meffert, Heribert
1
Naskrent, Julia
1
Olbrich, Rainer
1
Plinke, Wulff
1
Schindler, Robert M.
1
Scholderer, Joachim
1
Shaw, Stephen
1
Simon, Hermann
1
Steinbiß, Kristina
1
Turnbull, Sarah
1
Weber, Torsten
1
Winkelmann, Peter
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market segmentation : how to do it, how to profit from it
McDonald, Malcolm
;
Dunbar, Ian
-
2004
-
1. publ.
Persistent link: https://www.econbiz.de/10001783714
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->