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person:"Herrmann, Andreas"
~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"Ko, Eunju"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Palmatier, Robert W."
~person:"Sander, Matthias"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~subject:"Unternehmen"
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Beziehungsmarketing
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Marketingmanagement
162
Marketing management
151
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German
47
English
35
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Herrmann, Andreas
Armstrong, Gary
Belz, Christian
Diller, Hermann
Frömbling, Simone
Ko, Eunju
McDonald, Malcolm
Opresnik, Marc Oliver
Palmatier, Robert W.
Sander, Matthias
Bruhn, Manfred
62
Homburg, Christian
37
Meffert, Heribert
35
Pepels, Werner
28
Keller, Kevin Lane
27
Kotler, Philip
25
Kleinaltenkamp, Michael
24
Kumar, V.
22
Esch, Franz-Rudolf
19
Kuß, Alfred
19
Albers, Sönke
17
Bauer, Hans H.
17
Ahlert, Dieter
15
Berndt, Ralph
15
Kirchgeorg, Manfred
15
Melewar, T. C.
15
Tomczak, Torsten
15
Unger, Fritz
15
Backhaus, Klaus
13
Peter, Jerome Paul
13
Becker, Jochen
12
Donnelly, James H.
12
Gierl, Heribert
12
Kitchen, Philip J.
12
Burmann, Christoph
11
Laukkanen, Tommi
11
Fuchs, Wolfgang
10
Krafft, Manfred
10
Sheth, Jagdish N.
10
Simon, Hermann
10
Baumgarth, Carsten
9
Benkenstein, Martin
9
Köhler, Richard
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Terho, Harri
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Verhoef, Peter C.
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Wissenschaftliche Gesellschaft für Innovatives Marketing
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Journal of business research : JBR
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Journal of international marketing
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wi - Wirtschaft
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Journal of business economics : JBE
2
Lehrbuch
2
Marketing : ZFP ; journal of research and management
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Schriften zu Marketing und Management
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AMS review : official publication of the Academy of Marketing Science
1
Always learning
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Cranfield management series
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
European management journal
1
Fachbuch für Marketing
1
Gabler-Lehrbuch
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
MSI reports : working paper series
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Marketing : metaphors and metamorphosis
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriften zum Marketing
1
The Prentice Hall series in marketing
1
The marketing book
1
Thexis / Fachbericht für Marketing
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UTB / Wirtschaftswissenschaften
1
Unternehmen im Wandel - Change Management : mit 11 Tabellen
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ECONIS (ZBW)
81
USB Cologne (EcoSocSci)
1
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
3
Viewpoint: a big opportunity for interactive marketing post-COVID-19
McDonald, Malcolm
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 15-21
Persistent link: https://www.econbiz.de/10012880157
Saved in:
4
Strategisches Marketing : Ein wettbewerbsorientierter Ansatz
Benkenstein, Martin
;
Brock, Christian
-
2021
-
4., erweiterte und aktualisierte Auflage
Persistent link: https://www.econbiz.de/10012658519
Saved in:
5
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
6
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
7
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
8
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
9
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
10
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
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