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person:"Herrmann, Andreas"
~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"McDonald, Malcolm"
~person:"Mullins, John W."
~person:"Opresnik, Marc Oliver"
~person:"Sander, Matthias"
~person:"Schubert, Bernd"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~type_genre:"Bibliografie"
~type_genre:"Textbook"
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Beziehungsmarketing
Consumers
Kundenbindung
Markenführung
Marktforschung
Marktsegmentierung
Pricing strategy
Theory
Marketing management
47
Marketingmanagement
47
Marketing
33
Theorie
29
Marketing theory
10
Marketingtheorie
10
Deutschland
8
Germany
8
International marketing
6
Internationales Marketing
6
Market research
6
Betriebswirtschaftslehre
5
Business economics
5
USA
4
United States
4
Relationship marketing
3
Management
2
Marketingkonzept
2
Marketingstrategie
2
Selling
2
Unternehmen
2
Verkauf
2
Welt
2
World
2
Branche
1
Business process management
1
Consumer behaviour
1
Economic sector
1
Großbritannien
1
Internationale Marketing-Instumente
1
Internationale Marketing-Organisation
1
Internationale Marktforschung
1
Internationale Märkte
1
Internationales Human Resource Management
1
Internationales Marketing-Controlling
1
Konsumentenverhalten
1
Lehrbuch
1
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Undetermined
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Book / Working Paper
31
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Bibliografie
Textbook
Lehrbuch
32
Article in journal
13
Aufsatz in Zeitschrift
13
Bibliografie enthalten
12
Bibliography included
12
Aufsatz im Buch
9
Book section
9
Glossar enthalten
8
Glossary included
8
Case study
7
Fallstudie
7
Hochschulschrift
7
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5
Collection of articles of several authors
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Sammelwerk
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Graue Literatur
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Non-commercial literature
3
Aufsatzsammlung
2
Einführung
2
Arbeitspapier
1
CD-ROM, DVD
1
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Handbook
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Handbuch
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Language
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German
19
English
12
Author
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Herrmann, Andreas
Armstrong, Gary
Belz, Christian
Diller, Hermann
Frömbling, Simone
McDonald, Malcolm
Mullins, John W.
Opresnik, Marc Oliver
Sander, Matthias
Schubert, Bernd
Kotler, Philip
21
Peter, Jerome Paul
13
Donnelly, James H.
12
Kuß, Alfred
12
Unger, Fritz
12
Bruhn, Manfred
10
Homburg, Christian
9
Kleinaltenkamp, Michael
9
Meffert, Heribert
9
Becker, Jochen
8
Berndt, Ralph
8
Keller, Kevin Lane
8
Backhaus, Klaus
7
Fuchs, Wolfgang
7
Krohmer, Harley
7
Tomczak, Torsten
7
Winkelmann, Peter
7
Walker, Orville C.
6
Fantapié Altobelli, Claudia
5
Hawkins, Del I.
5
Hollensen, Svend
5
Koppelmann, Udo
5
Bieger, Thomas
4
Busch, Rainer
4
McCarthy, Edmund Jerome
4
Mothersbaugh, David L.
4
Pepels, Werner
4
Perreault, William D.
4
Scharf, Andreas
4
Voeth, Markus
4
Winer, Russell S.
4
Ahearne, Michael
3
Ahlert, Dieter
3
Benkenstein, Martin
3
Best, Roger J.
3
Boyd, Harper W.
3
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Pearson Studium
1
Wissenschaftliche Gesellschaft für Innovatives Marketing
1
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wi - Wirtschaft
3
Always learning
1
Gabler-Lehrbuch
1
Lehrbuch
1
McGraw-Hill/Irwin series in management
1
McGraw-Hill/Irwin series in marketing
1
Sammlung Poeschel
1
The Prentice Hall series in marketing
1
UTB / Wirtschaftswissenschaften
1
UTB für Wissenschaft / Uni-Taschenbücher
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wi - Wirtschaft / Marketing
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ECONIS (ZBW)
31
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Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
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