Principles of marketing
Philip Kotler ; Gary Armstrong
| Year of publication: |
1991 ; 5. ed
|
|---|---|
| Authors: | Kotler, Philip ; Armstrong, Gary |
| Publisher: |
Englewood Cliffs, NJ : Prentice Hall |
| Subject: | Marketing | Marketingmanagement | Marketing management | Verkauf | Selling | Theorie | Theory | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIII, 711 S. : Ill |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| ISBN: | 0-13-691247-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000835995