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person:"Herrmann, Andreas"
~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Palmatier, Robert W."
~person:"Sander, Matthias"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Prozessmanagement"
~subject:"Theory"
~type_genre:"Einführung"
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Search: subject_exact:"Marketing management"
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Beziehungsmarketing
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Herrmann, Andreas
Armstrong, Gary
Belz, Christian
Diller, Hermann
Frömbling, Simone
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Opresnik, Marc Oliver
Palmatier, Robert W.
Sander, Matthias
Kotler, Philip
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ECONIS (ZBW)
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Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2007
-
4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003376374
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2
Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2003
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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