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person:"Herrmann, Andreas"
~person:"Bauer, Florian"
~person:"Vignali, Gianpaolo"
~subject:"Behavioral economics"
~subject:"Product quality"
~subject:"Textile distribution"
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Search: subject_exact:"Marketing management"
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Behavioral economics
Product quality
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Marketing management
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Marketingmanagement
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6
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Herrmann, Andreas
Bauer, Florian
Vignali, Gianpaolo
Luo, Xueming
3
Moore, Christopher
3
Schnoor, Anje
3
Suppliet, Moritz
3
Bai, Huifeng
2
Banerjee, Sumitro
2
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International journal of business and globalisation : IJBG
1
International journal of business performance management
1
Journal of business economics : JBE
1
Marketing : ZFP ; journal of research and management
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
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1
21st century luxury fashion retailers' marketing strategies for customer satisfaction : UK perspective
Ryding, Daniella
;
Vignali, Gianpaolo
;
Caratù, Myriam
; …
- In:
International journal of business and globalisation : IJBG
16
(
2016
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10011616638
Saved in:
2
The relative significance of product quality attributes driving customer satisfaction within the fast fashion market : a UK perspective
Ryding, Daniella
;
Vignali, Gianpaolo
;
Carey, Robin
;
Wu, …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 280-303
Persistent link: https://www.econbiz.de/10011317281
Saved in:
3
Der unvernünftige Kunde : mit Behavioral Economics irrationale Entscheidungen verstehen und beeinflussen
Bauer, Florian
;
Koth, Hardy
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010246848
Saved in:
4
Determinanten des Erfolgs von quality function deployment-Projekten
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
70
(
2000
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10001440440
Saved in:
5
Wenn Käufer auch verkaufen : preispolitische Implikationen der "prospect"-Theorie
Herrmann, Andreas
- In:
Marketing : ZFP ; journal of research and management
19
(
1997
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10001217425
Saved in:
6
Marktorientiertes Qualitätsmanagement : eine Erweiterung des Quality Function Deployment-Ansatzes aus marketingtheoretischer Sicht
Herrmann, Andreas
- In:
Zeitschrift für Planung : ZP
8
(
1997
)
2
,
pp. 185-195
Persistent link: https://www.econbiz.de/10001224118
Saved in:
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