21st century luxury fashion retailers' marketing strategies for customer satisfaction : UK perspective
Year of publication: |
2016
|
---|---|
Authors: | Ryding, Daniella ; Vignali, Gianpaolo ; Caratù, Myriam ; Wang, Yen-Yin ; Carey, Robin |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 16.2016, 1, p. 79-103
|
Subject: | luxury | fashion | customer satisfaction | retailers | product quality | service quality | digital | in-store interaction | marketing | engagement | UK | Luxusgüter | Luxury goods | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Mode | Fashion | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Markenführung | Brand management | Produktqualität | Product quality | Einzelhandel | Retail trade |
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