//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Herrmann, Andreas"
~person:"Baumann, Dominic"
~person:"Belz, Christian"
~person:"Bodin, Jan"
~person:"Diller, Hermann"
~person:"Kim, Kyung Hoon"
~person:"McDonald, Malcolm"
~person:"Nießing, Jörg"
~person:"Opresnik, Marc Oliver"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Kundenbindung"
~subject:"Periphere Region"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 18 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Beziehungsmarketing
Kundenbindung
Periphere Region
Marketing management
33
Marketingmanagement
33
Theorie
9
Theory
9
Deutschland
6
Germany
6
Relationship marketing
6
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Brand image
3
Business-to-business marketing
3
Customer value
3
Fashion
3
Innovation
3
Kundenwert
3
Markenimage
3
Mode
3
Preismanagement
3
Pricing strategy
3
Automotive industry
2
Competitive advantage
2
Consumer goods marketing
2
Corporate Social Responsibility
2
Corporate reputation
2
Corporate social responsibility
2
Firmenimage
2
Internet marketing
2
Kfz-Industrie
2
Konsumgütermarketing
2
Online-Marketing
2
Personalbeschaffung
2
Product quality
2
Produktqualität
2
Recruitment
2
Wettbewerbsvorteil
2
customer equity
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
Bibliography included
Case study
Hochschulschrift
Aufsatz in Zeitschrift
8
Aufsatz im Buch
3
Book section
3
Fallstudie
1
Language
All
English
5
German
4
Author
All
Herrmann, Andreas
Baumann, Dominic
Belz, Christian
Bodin, Jan
Diller, Hermann
Kim, Kyung Hoon
McDonald, Malcolm
Nießing, Jörg
Opresnik, Marc Oliver
Terho, Harri
11
Kumar, V.
10
Di Benedetto, C. Anthony
8
Lindgreen, Adam
8
Palmatier, Robert W.
7
Verhoef, Peter C.
7
Ngo, Liem Viet
6
O'Cass, Aron
6
Agnihotri, Raj
5
Casidy, Riza
5
Eggert, Andreas
5
Homburg, Christian
5
Parvinen, Petri
5
Ulaga, Wolfgang
5
Vrontis, Demetris
5
Eisingerich, Andreas B
4
Grönroos, Christian
4
Guo, Chiquan
4
Kim, Sang Jin
4
Ko, Eunju
4
Ko, Wai Wai
4
Laukkanen, Tommi
4
Liu, Gordon
4
Liu, Hongfei
4
Melewar, T. C.
4
Petersen, J. Andrew
4
Quach, Sara
4
Thaichon, Paramaporn
4
Tournois, Laurent
4
Šerić, Maja
4
Anber Abraheem Shlash Mohammad
3
Babu, Mujahid Mohiuddin
3
Bauer, Hans H.
3
Blankson, Charles
3
Butkouskaya, Vera
3
Cartwright, Severina
3
Chen, Jing
3
Conduit, Jodie
3
Donthu, Naveen
3
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business economics : JBE
1
Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
2
Innovative digital marketing management in B2B markets : editorial
Kim, Kyung Hoon
;
Moon, Hakil
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012588284
Saved in:
3
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
4
The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
Koo, Kyong Ryul
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10011471407
Saved in:
5
Do Confucian principles enhance sustainable marketing and customer equity?
Sun, Yang
;
Garrett, Tony C.
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3772-3779
Persistent link: https://www.econbiz.de/10011515260
Saved in:
6
Hieber's Frische Center : Kundennähe als Erfolgsfaktor
Baumann, Dominic
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 48-62)
.
2010
Persistent link: https://www.econbiz.de/10009011573
Saved in:
7
Verkaufsführung - die unterschätzte Managementaufgabe
Belz, Christian
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
3
,
pp. 12-18
Persistent link: https://www.econbiz.de/10003719225
Saved in:
8
Schwachstellen in Marketingprozessen : Ergebnisse einer explorativen Reengineering-Metaanalyse
Diller, Hermann
;
Saatkamp, Jörg
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 239-252
Persistent link: https://www.econbiz.de/10001726858
Saved in:
9
Determinanten des Erfolgs von quality function deployment-Projekten
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
70
(
2000
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10001440440
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->