The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
Year of publication: |
January 2016
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Authors: | Koo, Kyong Ryul ; Kim, Sang Jin ; Kim, Kyung Hoon |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 26.2016, 1, p. 51-65
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Subject: | Internal marketing capability | marketing infrastructure | export marketing strategy | B2B marketing mix | export performance | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Export | Exportwirtschaft | Export sector |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/21639159.2015.1122956 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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