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person:"Herrmann, Andreas"
~person:"Baumgartner, Rudolf"
~person:"Hantula, Donald A."
~subject:"Behavioral economics"
~subject:"Decision tree"
~subject:"Product quality"
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Behavioral economics
Decision tree
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Marketing management
20
Marketingmanagement
20
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12
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12
Consumer behaviour
5
Deutschland
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Germany
5
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5
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3
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Asea-Brown-Boveri-Aktiengesellschaft <Zürich>
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Herrmann, Andreas
Baumgartner, Rudolf
Hantula, Donald A.
Luo, Xueming
3
Schnoor, Anje
3
Suppliet, Moritz
3
Banerjee, Sumitro
2
Board, Oliver J.
2
Carey, Robin
2
Ernst, Holger
2
Huber, Frank
2
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2
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2
Lüth, Maren
2
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2
Priddat, Birger P.
2
Ryding, Daniella
2
Soberman, David A.
2
Spiller, Achim
2
Téboul, James
2
Vieth, Matthias
2
Vignali, Gianpaolo
2
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1
Ant, Kersi D.
1
Aouad, Ali
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1
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1
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1
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1
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1
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Consumer behavior analysis : (a) rational approach to consumer choice
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Harvard business review : HBR
1
Journal of business economics : JBE
1
Marketing : ZFP ; journal of research and management
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
7
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1
From producers to consumers : a research agenda for consumer behavior analysis
Hantula, Donald A.
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 239-252)
.
2013
Persistent link: https://www.econbiz.de/10009740346
Saved in:
2
Consumer behavior analysis : (a) rational approach to consumer choice
Hantula, Donald A.
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009740486
Saved in:
3
Nudge your customers toward better choices
Goldstein, Daniel G.
;
Johnson, Eric J.
;
Herrmann, Andreas
; …
- In:
Harvard business review : HBR
86
(
2008
)
12
,
pp. 99-105
Persistent link: https://www.econbiz.de/10003817627
Saved in:
4
Determinanten des Erfolgs von quality function deployment-Projekten
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
70
(
2000
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10001440440
Saved in:
5
Wenn Käufer auch verkaufen : preispolitische Implikationen der "prospect"-Theorie
Herrmann, Andreas
- In:
Marketing : ZFP ; journal of research and management
19
(
1997
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10001217425
Saved in:
6
Marktorientiertes Qualitätsmanagement : eine Erweiterung des Quality Function Deployment-Ansatzes aus marketingtheoretischer Sicht
Herrmann, Andreas
- In:
Zeitschrift für Planung : ZP
8
(
1997
)
2
,
pp. 185-195
Persistent link: https://www.econbiz.de/10001224118
Saved in:
7
ABB Customer Focus : ein unternehmerisches Gesamtkonzept
Baumgartner, Rudolf
- In:
Die Unternehmung : Swiss journal of business research …
49
(
1995
)
6
,
pp. 403-409
Persistent link: https://www.econbiz.de/10001191934
Saved in:
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