Nudge your customers toward better choices
by Daniel G. Goldstein, Eric J. Johnson, Andreas Herrmann, and Mark Heitmann
| Year of publication: |
2008
|
|---|---|
| Authors: | Goldstein, Daniel G. ; Johnson, Eric J. ; Herrmann, Andreas ; Heitmann, Mark |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 86.2008, 12, p. 99-105
|
| Subject: | Marketingmanagement | Marketing management | Entscheidungsbaum | Decision tree |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003817627