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person:"Herrmann, Andreas"
~person:"Becker, Niels"
~person:"Belz, Christian"
~person:"Bodin, Jan"
~person:"Boenigk, Silke"
~person:"Diller, Hermann"
~person:"Fink, Klaus-J."
~person:"Finne, Åke"
~person:"Gebhardt-Seele, Stephan"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~subject:"Arzneimittelmarkt"
~subject:"Beziehungsmarketing"
~subject:"Kundenbindung"
~type:"article"
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Search: subject_exact:"Marketing management"
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Arzneimittelmarkt
Beziehungsmarketing
Kundenbindung
Marketing management
44
Marketingmanagement
44
Theorie
13
Theory
13
Relationship marketing
8
Brand management
7
Deutschland
7
Germany
7
Markenführung
7
Preismanagement
4
Pricing strategy
4
Business process management
3
Communication
3
Consumer behaviour
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Kommunikation
3
Konsumentenverhalten
3
Physical distribution
3
Prozessmanagement
3
Vertrieb
3
Advertising planning
2
Automotive industry
2
Consumer goods marketing
2
Kfz-Industrie
2
Konsumgütermarketing
2
Market research
2
Market segmentation
2
Marketing theory
2
Marketingtheorie
2
Marktforschung
2
Marktsegmentierung
2
Nonprofit marketing
2
Nonprofit-Marketing
2
Product quality
2
Produktqualität
2
Werbeplanung
2
Advertising
1
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5
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3
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3
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5
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Herrmann, Andreas
Becker, Niels
Belz, Christian
Bodin, Jan
Boenigk, Silke
Diller, Hermann
Fink, Klaus-J.
Finne, Åke
Gebhardt-Seele, Stephan
McDonald, Malcolm
Opresnik, Marc Oliver
Kumar, V.
12
Terho, Harri
9
Palmatier, Robert W.
7
Verhoef, Peter C.
7
Grönroos, Christian
6
Homburg, Christian
6
Quach, Sara
6
Ratten, Vanessa
6
Bauer, Hans H.
5
Bruhn, Manfred
5
Casidy, Riza
5
Petersen, J. Andrew
5
Vrontis, Demetris
5
Eisingerich, Andreas B
4
Ko, Eunju
4
Ko, Wai Wai
4
Laukkanen, Tommi
4
Liu, Gordon
4
Malthouse, Edward C.
4
Ngo, Liem Viet
4
O'Cass, Aron
4
Salo, Jari
4
Thaichon, Paramaporn
4
Thaichon, Park
4
Tournois, Laurent
4
Šerić, Maja
4
Anber Abraheem Shlash Mohammad
3
Babu, Mujahid Mohiuddin
3
Butkouskaya, Vera
3
Chan-Olmsted, Sylvia M.
3
Chen, Jing
3
Conduit, Jodie
3
Donthu, Naveen
3
Eggers, Fabian
3
Eggert, Andreas
3
Fahy, John
3
Gierl, Heribert
3
Gil Saura, Irene
3
Grewal, Dhruv
3
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European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Journal of business economics : JBE
1
Journal of marketing communications
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
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1
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
2
Invisible communication : a challenge to established marketing communication
Finne, Åke
;
Strandvik, Tore
- In:
European business review : EBR ; the official journal …
24
(
2012
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10009530967
Saved in:
3
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
4
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10003881215
Saved in:
5
Verkaufsführung - die unterschätzte Managementaufgabe
Belz, Christian
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
3
,
pp. 12-18
Persistent link: https://www.econbiz.de/10003719225
Saved in:
6
Neue Prinzipien für das Marketing
Belz, Christian
;
Giger, Andreas
;
Jelden, Jörg
; …
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 35-48)
.
2007
Persistent link: https://www.econbiz.de/10003506964
Saved in:
7
Customer loyalty: fata morgana or realistic goal? : Managing relationships with customers
Diller, Hermann
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 29-48)
.
2000
Persistent link: https://www.econbiz.de/10001456665
Saved in:
8
Determinanten des Erfolgs von quality function deployment-Projekten
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
70
(
2000
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10001440440
Saved in:
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