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person:"Herrmann, Andreas"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Doole, Isobel"
~person:"Klink, Benjamin"
~person:"McDonald, Malcolm"
~person:"Schneider, Willy"
~subject:"Marketingstrategie"
~type:"book"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Marketingstrategie
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Herrmann, Andreas
Belz, Christian
Diller, Hermann
Doole, Isobel
Klink, Benjamin
McDonald, Malcolm
Schneider, Willy
Bernigau, Sven
2
Lowe, Robin
2
Raasch, Christina
2
Zavattaro, Staci M.
2
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ECONIS (ZBW)
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
International marketing strategy : analysis, development and implementation
Doole, Isobel
;
Lowe, Robin
;
Kenyon, Alexandra J.
;
Lowe, …
-
2016
-
Seventh edition
Persistent link: https://www.econbiz.de/10013548539
Saved in:
3
McMarketing : Einblicke in die Marketing-Strategie von McDonald's
Schneider, Willy
-
2015
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10010512164
Saved in:
4
International marketing strategy : analysis, development and implementation
Doole, Isobel
;
Lowe, Robin
-
2008
-
5. ed.
Persistent link: https://www.econbiz.de/10013550599
Saved in:
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