International marketing strategy : analysis, development and implementation
Isobel Doole; Robin Lowe
| Year of publication: |
2008 ; 5. ed.
|
|---|---|
| Authors: | Doole, Isobel ; Lowe, Robin |
| Publisher: |
London : Cengage Learning EMEA |
| Subject: | Internationales Marketing | International marketing | Markteintritt | Market entry | Marketingmanagement | Marketing management | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XXIV, 462 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index Previous ed.: 2004 |
| ISBN: | 978-1-84480-763-5 ; 1-84480-763-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013550599