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person:"Herrmann, Andreas"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Doole, Isobel"
~person:"McDonald, Malcolm"
~person:"Schneider, Willy"
~subject:"Consumers"
~subject:"Marketingstrategie"
~type:"book"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Herrmann, Andreas
Belz, Christian
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1
International marketing strategy : analysis, development and implementation
Doole, Isobel
;
Lowe, Robin
;
Kenyon, Alexandra J.
;
Lowe, …
-
2016
-
Seventh edition
Persistent link: https://www.econbiz.de/10013548539
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2
McMarketing : Einblicke in die Marketing-Strategie von McDonald's
Schneider, Willy
-
2015
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10010512164
Saved in:
3
International marketing strategy : analysis, development and implementation
Doole, Isobel
;
Lowe, Robin
-
2008
-
5. ed.
Persistent link: https://www.econbiz.de/10013550599
Saved in:
4
Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas
-
1996
Persistent link: https://www.econbiz.de/10000610473
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