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person:"Herrmann, Andreas"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Fantapié Altobelli, Claudia"
~person:"McDonald, Malcolm"
~person:"Quelch, John A."
~subject:"Consumer goods"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
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Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer
Meister, Sandra
-
2012
Persistent link: https://www.econbiz.de/10009542441
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Government adoption of sales promotions : an initial appraisal
Quelch, John A.
;
Jocz, Katherine E.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10008759851
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