Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer
Sandra Meister. Foreword by Claudia Fantapié Altobelli
| Year of publication: |
2012
|
|---|---|
| Authors: | Meister, Sandra |
| Other Persons: | Fantapié Altobelli, Claudia (degree supervisor) |
| Institutions: | Helmut-Schmidt-Universität (degree granting) |
| Publisher: |
Wiesbaden : Springer-Gabler |
| Subject: | Konsumgüter | Consumer goods | Marketingmanagement | Marketing management | Markenartikel | Brand | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Markenpolitik | Konsumgut | Social Media | Kundenmanagement | Kundenbindung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XXIII, 292 S. graph. Darst 148 mm x 210 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Hamburg, Helmut-Schmidt-Univ., Diss., 2012 |
| Notes: | Literaturverz. S. 271 - 292 Erscheint: 13. Juni 2012 |
| ISBN: | 3-8349-4054-2 ; 978-3-8349-4054-4 ; 978-3-8349-4055-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009542441