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person:"Herrmann, Andreas"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"Kleinaltenkamp, Michael"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Palmatier, Robert W."
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Konsumentenverhalten"
~subject:"Kundenbindung"
~subject:"Pricing strategy"
~subject:"Theory"
~type_genre:"Bibliografie"
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Herrmann, Andreas
Belz, Christian
Diller, Hermann
Frömbling, Simone
Kleinaltenkamp, Michael
McDonald, Malcolm
Opresnik, Marc Oliver
Palmatier, Robert W.
Bruhn, Manfred
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ECONIS (ZBW)
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Market segmentation : how to do it, how to profit from it
McDonald, Malcolm
;
Dunbar, Ian
-
2004
-
1. publ.
Persistent link: https://www.econbiz.de/10001783714
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
Günter, Bernd
;
Kleinaltenkamp, Michael
-
1997
Persistent link: https://www.econbiz.de/10014273468
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