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person:"Herrmann, Andreas"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"McDonald, Malcolm"
~person:"Schneider, Willy"
~subject:"Computer-assisted marketing"
~subject:"Marketingstrategie"
~subject:"Means-end-Theorie"
~subject:"Soziomarketing"
~subject:"USA"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Herrmann, Andreas
Belz, Christian
Diller, Hermann
McDonald, Malcolm
Schneider, Willy
Bernigau, Sven
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Birnbaum, Daniel
2
Chapman, Merrill R.
2
Doole, Isobel
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Hanssens, Dominique M.
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Kotler, Philip
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Lehmann, Gabriele
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Lowe, Robin
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Raasch, Christina
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Tomczak, Torsten
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Trogele, Ulrich
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McMarketing : Einblicke in die Marketing-Strategie von McDonald's
Schneider, Willy
-
2015
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10010512164
Saved in:
2
Die Akquisition von Spenden als eine Herausforderung für das Marketing
Schneider, Willy
-
1996
Persistent link: https://www.econbiz.de/10000584022
Saved in:
3
Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas
-
1996
Persistent link: https://www.econbiz.de/10000610473
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