Die Akquisition von Spenden als eine Herausforderung für das Marketing
von Willy Schneider
| Year of publication: |
1996
|
|---|---|
| Authors: | Schneider, Willy |
| Publisher: |
Berlin : Duncker und Humblot |
| Subject: | Fundraising | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management | Werbemittel | Promotional materials | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Theorie | Theory | Spendensammlung | Soziomarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 289 S graph. Darst 24 cm |
|---|---|
| Series: | Schriften zum Marketing. - Berlin : Duncker & Humblot, ISSN 0343-5970, ZDB-ID 192563-5. - Vol. 41 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Mannheim, Univ., Diss., 1994 |
| Notes: | Literaturverz. S. 235 - 266 |
| ISBN: | 3-428-08610-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000584022