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person:"Herrmann, Andreas"
~person:"Belz, Christian"
~person:"Fantapié Altobelli, Claudia"
~person:"McDonald, Malcolm"
~subject:"Kundenmanagement"
~type_genre:"Hochschulschrift"
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Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer
Meister, Sandra
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2012
Persistent link: https://www.econbiz.de/10009542441
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