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person:"Herrmann, Andreas"
~person:"Belz, Christian"
~person:"Ferreira, Kris Johnson"
~person:"McDonald, Malcolm"
~subject:"Decision tree"
~type:"article"
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Market segmentation trees
Aouad, Ali
;
Elmachtoub, Adam N.
;
Ferreira, Kris Johnson
; …
- In:
Manufacturing & service operations management : M & SOM
25
(
2023
)
2
,
pp. 648-667
Persistent link: https://www.econbiz.de/10014302168
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2
Nudge your customers toward better choices
Goldstein, Daniel G.
;
Johnson, Eric J.
;
Herrmann, Andreas
; …
- In:
Harvard business review : HBR
86
(
2008
)
12
,
pp. 99-105
Persistent link: https://www.econbiz.de/10003817627
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