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person:"Herrmann, Andreas"
~person:"Belz, Christian"
~person:"McDonald, Malcolm"
~subject:"Decision tree"
~subject:"Deutschland"
~type:"article"
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Nudge your customers toward better choices
Goldstein, Daniel G.
;
Johnson, Eric J.
;
Herrmann, Andreas
; …
- In:
Harvard business review : HBR
86
(
2008
)
12
,
pp. 99-105
Persistent link: https://www.econbiz.de/10003817627
Saved in:
2
Marketing-Controlling : Erläuterungen der konzeptionellen Grundlagen zur Planung, Steuerung und Kontrolle der marketingpolitischen Aktivitäten am Beispiel von Unternehmen der Autom...
Herrmann, Andreas
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
39
(
1993
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10001139653
Saved in:
3
Eine Methode zur Abgrenzung von Märkten
Bauer, Hans H.
- In:
Journal of business economics : JBE
62
(
1992
)
12
,
pp. 1341-1360
Persistent link: https://www.econbiz.de/10001135310
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