//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Herrmann, Andreas"
~person:"Clarke, Irvine"
~person:"Diller, Hermann"
~person:"Kerin, Roger A."
~subject:"Marketingtheorie"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingstrategie"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Marketing management
8
Marketingmanagement
8
Deutschland
5
Germany
5
Marketing theory
3
Bundling strategy
2
Consumer behaviour
2
Kongress
2
Konsumentenverhalten
2
Leistungsbündel
2
Market research
2
Marktforschung
2
Theorie
2
Theory
2
USA
2
United States
2
Beziehungsmarketing
1
Branche
1
Computer-assisted marketing
1
Customer journey
1
Data protection
1
Datenschutz
1
Dienstleistung
1
Dienstleistungsmarketing
1
Distribution costs
1
E-commerce
1
Economic sector
1
Electronic Commerce
1
Führungsstil
1
IT-gestütztes Marketing
1
Industrie
1
Internet
1
Kundendaten
1
Leadership style
1
Marketing
1
Marketingstrategie
1
Mobile Marketing
1
Mobile Telekommunikation
1
Mobile communications
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Collection of articles of several authors
Sammelwerk
3
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Aufsatzsammlung
1
Book section
1
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
English
3
Author
All
Herrmann, Andreas
Clarke, Irvine
Diller, Hermann
Kerin, Roger A.
Pilarczyk, Bogna
4
Sheth, Jagdish N.
4
Freiling, Jörg
2
Kollmann, Tobias
2
Lilien, Gary L.
2
Perreault, William D.
2
Shankar, Venkatesh
2
Wa´skowski, Zygmunt
2
Wind, Yoram
2
Bauer, András
1
Bloom, Paul N.
1
Brady, Michael K.
1
Brown, Tom
1
Coates, Nigel
1
Cron, William L.
1
Diamantopoulos, Adamantios
1
Djafarova, Elmira
1
Doherty, Anne Marie
1
Dolan, Robert J.
1
Eisend, Martin
1
Evans, Kenneth R.
1
Flaherty, Theresa B.
1
Fritz, Wolfgang
1
Fürderer, Ralph
1
Grewal, Dhruv
1
Griffith, David
1
Grönroos, Christian
1
Hamilton, Rebecca W.
1
Harker, Michael
1
Hart, David
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hildebrandt, Lutz
1
Hunter, Gary K.
1
Jørgensen, Steffen
1
Kamenz, Uwe
1
Kamins, Michael A.
1
more ...
less ...
Institution
All
American Marketing Association
1
Published in...
All
Marketing knowledge series
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
Saved in:
2
Advances in electronic marketing
Clarke, Irvine
(
contributor
); …
-
2005
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising" - Provided by publisher
Persistent link: https://www.econbiz.de/10002479796
Saved in:
3
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->