Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Ralph Fuerderer ... (eds.)

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

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Year of publication:	1999
Other Persons:	Fürderer, Ralph (ed.) ; Herrmann, Andreas (contributor) ; Wuebker, Georg (contributor)
Publisher:	Berlin : Springer
Subject:	Leistungsbündel \| Bundling strategy \| Marketingtheorie \| Marketing theory \| Marketingmanagement \| Marketing management \| Marktforschung \| Market research \| Konsumentenverhalten \| Consumer behaviour \| Theorie \| Theory \| Deutschland \| Germany \| Welt \| World \| USA \| United States \| Verbundangebot \| Preisbündelung
Description of contents:	Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de]
Published items:	9 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	VIII, 299 S graph. Darst
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Literaturangaben Enth. 14 Beitr
ISBN:	3-540-65247-7
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10000682179