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person:"Herrmann, Andreas"
~person:"Hartley, Steven W."
~person:"Hinson, Robert"
~person:"Peter, Jerome Paul"
~person:"Wiedmann, Klaus-Peter"
~subject:"Markenimage"
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Markenimage
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Herrmann, Andreas
Hartley, Steven W.
Hinson, Robert
Peter, Jerome Paul
Wiedmann, Klaus-Peter
Keller, Kevin Lane
7
Melewar, T. C.
6
O'Cass, Aron
5
Šerić, Maja
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Bang Nguyen Viet
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Hirvonen, Saku
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Foroudi, Pantea
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Gil Saura, Irene
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Glynn, Mark S.
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Hoeffler, Steve
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Loureiro, Sandra Maria Correia
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Mirzaei, Abas
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Schriftenreihe Marketing, Management
2
The journal of brand management : an international journal
2
Journal of business economics : JBE
1
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ECONIS (ZBW)
5
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1
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
Die Marke als Erfolgsfaktor in der Automobilbranche : Kaufentscheidungsprozesse am Beispiel der Elektromobilität
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Tütünci, Gülsen
-
2011
Persistent link: https://www.econbiz.de/10009509931
Saved in:
3
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
4
Der Aufbau einer Markenpersönlichkeit als Herausforderung des Markenmanagements : eine empirische Untersuchung anhand der Kosmetikbranche
Wiedmann, Klaus-Peter
;
Bachmann, Frank
;
Schmitz, Miriam
-
2008
Persistent link: https://www.econbiz.de/10003847046
Saved in:
5
Ein Ansatz zur Steuerung der Markenstärke : Grundidee, Methodik und Implikationen
Huber, Frank
;
Herrmann, Andreas
;
Peter, Sibylle
- In:
Journal of business economics : JBE
73
(
2003
)
4
,
pp. 345-370
Persistent link: https://www.econbiz.de/10001752313
Saved in:
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