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person:"Herrmann, Andreas"
~person:"Hinson, Robert"
~subject:"Social web"
~type_genre:"Book section"
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Social media in marketing communications : a synthesis of successful strategies for the digital generation
Adeola, Ogechi
;
Hinson, Robert
;
Evans, Olaniyi
- In:
Digital transformation in business and society : theory …
,
(pp. 61-81)
.
2020
Persistent link: https://www.econbiz.de/10012116394
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