Social media in marketing communications : a synthesis of successful strategies for the digital generation
Ogechi Adeola, Robert Ebo Hinson, and Olaniyi Evans
| Year of publication: |
2020
|
|---|---|
| Authors: | Adeola, Ogechi ; Hinson, Robert ; Evans, Olaniyi |
| Published in: |
Digital transformation in business and society : theory and cases. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-030-08276-5. - 2020, p. 61-81
|
| Subject: | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-08277-2_4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012116394