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person:"Hitt, Michael A."
~isPartOf:"Lehrbuch"
~person:"Homburg, Christian"
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Marketing management
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Hitt, Michael A.
Homburg, Christian
Hungenberg, Harald
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Kuß, Alfred
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Tomczak, Torsten
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Welge, Martin K.
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Competition, competitive advantage, and clusters : the ideas of Michael Porter
2
Management for Professionals
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The strategic management series
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Dynamic strategic resources : development, diffusion and integration
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Handbooks in management
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Journal of operations management
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SpringerLink / Bücher
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Strategic management journal
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The journal of supply chain management : a global review of purchasing and supply
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The search for organic growth
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ECONIS (ZBW)
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Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
-
2012
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4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009514999
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Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2009
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3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014012209
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3
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001418958
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