Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Christian Homburg
| Year of publication: |
2012 ; 4., überarb. und erw. Aufl.
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|---|---|
| Authors: | Homburg, Christian |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketing | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Marketingtheorie | Marketing theory | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XXIII, 1328 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-8349-3435-6 ; 3-658-03303-7 ; 978-3-658-03303-3 ; 978-3-8349-3435-2 |
| Classification: | Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009514999