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person:"Hitt, Michael A."
~person:"Madhavaram, Sreedhar"
~person:"Song, Michael"
~subject:"Marketingmanagement"
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Search: subject_exact:"Resource-based view of the firm"
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Marketingmanagement
Resource-based view
51
Ressourcenorientierter Ansatz
51
Strategic management
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Strategisches Management
18
Competitive advantage
15
Wettbewerbsvorteil
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Dynamic capabilities
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Dynamische Kompetenzen
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Theorie
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USA
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Wettbewerbsstrategie
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Marketing management
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Contingency theory
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Hitt, Michael A.
Madhavaram, Sreedhar
Song, Michael
Morgan, Neil A.
6
O'Cass, Aron
5
Morgan, Robert
4
Della Corte, Valentina
3
Vorhies, Douglas W.
3
Aspara, Jaakko
2
Baumüller, Nicole
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Brettel, Malte
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Darlin Apasrawirote
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Dömer, Markus
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Hansen, Eric
2
Hansen, Jared M.
2
He, Xinming
2
Helm, Roland
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Hsu, Tsuen-ho
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Hunt, Shelby D.
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Jensen, Jonathan A.
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Järvensivu, Paavo
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Katsikeas, Constantine S.
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Kim, Namwoon
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Leonidou, Constantinos N.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
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2
Adaptive marketing capabilities, dynamic capablities, and renewal competences : the "outside vs. inside" and "static vs. dynamic" controversies in strategy
Hunt, Shelby D.
;
Madhavaram, Sreedhar
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 129-139
Persistent link: https://www.econbiz.de/10012289378
Saved in:
3
Relationship marketing strategy : an operant resource perspective
Madhavaram, Sreedhar
;
Granot, Elad
;
Badrinarayanan, Vishag
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 275-283
Persistent link: https://www.econbiz.de/10010382833
Saved in:
4
The service-dominant logic and a hierarchy of operant resources : developing masterful operant resources and implications for marketing strategy
Madhavaram, Sreedhar
;
Hunt, Shelby D.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10003679879
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