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person:"Homburg, Christian"
~language:"eng"
~person:"Casidy, Riza"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
~subject:"Produktmanagement"
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Search: subject_exact:"Supplier relationship management"
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Deutschland
Konsumentenverhalten
Produktmanagement
Lieferantenmanagement
28
Supplier relationship management
28
Beziehungsmarketing
15
Relationship marketing
15
Business-to-business marketing
12
B-to-B-Marketing
11
Consumer behaviour
8
Germany
8
Customer satisfaction
7
Kundenzufriedenheit
7
Marketing management
7
Marketingmanagement
7
Estimation
5
Relationship quality
5
Schätzung
5
Confidence
4
Theorie
4
Theory
4
Vertrauen
4
Brand image
3
Brand management
3
Business services
3
Commitment
3
Markenführung
3
Markenimage
3
Product management
3
Professional service firms
3
Salespeople
3
Trust
3
Unternehmensdienstleistung
3
Verkaufspersonal
3
WTP
3
Arbeitszufriedenheit
2
B2B
2
Business-to-business
2
Comparison
2
Cultural identity
2
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Article
11
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6
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Aufsatz in Zeitschrift
11
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
4
Working Paper
4
Aufsatzsammlung
1
Collection of articles of several authors
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Handbuch
1
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1
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English
German
15
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Homburg, Christian
Casidy, Riza
Elsas, Ralf
10
Krahnen, Jan Pieter
9
Felli, Leonardo
8
Koenen, Johannes
8
Stahl, Konrad
8
Bertschek, Irene
7
Fryges, Helmut
7
Lane, Christel
6
Sofka, Wolfgang
6
Cahill, David L.
5
Lehmann, Erik
5
Mohan, Mayoor
5
Neuberger, Doris
5
Peters, Jürgen
5
Schlippenbach, Vanessa von
5
Schmidt, Tobias
5
Spiller, Achim
5
Bandulet, Martin
4
Bruhn, Manfred
4
Calzolari, Giacomo
4
Casper, Steven
4
Chirinko, Robert S.
4
Elston, Julie Ann Michelle
4
Falkenreck, Christine
4
Gemünden, Hans Georg
4
Grahl, Alexander de
4
Hartmann, Evi
4
Johanson, Jan
4
Kaiser, Ulrich
4
Kleinaltenkamp, Michael
4
Morasch, Karl
4
Mostert, Pierre
4
Nyadzayo, Munyaradzi W.
4
Rammer, Christian
4
Schiefer, Gerhard W.
4
Spagnolo, Giancarlo
4
Staus, Alexander
4
Wangenheim, Florian von
4
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Journal of the Academy of Marketing Science
2
Journal of business research : JBR
1
Journal of international marketing
1
Journal of marketing
1
Kompetenz in Wissenschaft & Management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
17
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1
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
2
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
3
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
4
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
5
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
6
Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
7
Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian
;
Allmann, Jan
;
Klarmann, Martin
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
Saved in:
8
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
9
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
10
A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 531-549
Persistent link: https://www.econbiz.de/10008746859
Saved in:
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