Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mayoor Mohan, Riza Casidy, Park Thaichon, Munyaradzi Nyadzayo
| Year of publication: |
2022
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|---|---|
| Authors: | Mohan, Mayoor ; Casidy, Riza ; Thaichon, Park ; Nyadzayo, Munyaradzi |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 105.2022, p. 1-17
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| Subject: | B2B buyer behavior | Consumer behavior | Emotion | Literature review | Social identity | Konsumentenverhalten | Consumer behaviour | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.05.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013494009