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person:"Huber, Frank"
~accessRights:"free"
~person:"Veloutsou, Cleopatra"
~source:"econis"
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Brand
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Brand image
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Huber, Frank
Veloutsou, Cleopatra
Burmann, Christoph
35
Usman, Osly
21
Konecnik Ruzzier, Maja
9
Siddiqui, Danish Ahmed
9
Rossolatos, George
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Khamitov, Mansur
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Crass, Dirk
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Czarnitzki, Dirk
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Dawes, John
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Md. Salleh, Salniza
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Rajagopal, Dr
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Toole, Andrew A.
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Brandão, Amélia Maria Pinto da Cunha
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Chintagunta, Pradeep K.
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Dertwinkel-Kalt, Markus
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Groenen, Patrick J. F.
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Hakenes, Hendrik
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Inderst, Roman
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Kramer, Irene
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Köster, Mats
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Loginova, Oksana
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Athens journal of business & economics : AJBE
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
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2
A systematic literature review of brand commitment : definitions, perspectives and dimensions
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Athens journal of business & economics : AJBE
3
(
2017
)
3
,
pp. 305-332
Persistent link: https://www.econbiz.de/10011722842
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