A systematic literature review of brand commitment : definitions, perspectives and dimensions
by Sergio Andrés Osuna Ramírez, Cleopatra Veloutsou, Anna Morgan-Thomas
| Year of publication: |
July 2017
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|---|---|
| Authors: | Osuna Ramírez, Sergio Andrés ; Veloutsou, Cleopatra ; Morgan-Thomas, Anna |
| Published in: |
Athens journal of business & economics : AJBE. - Athens : Business & Law Research Division and the Economics Research Unit of ATINER, ISSN 2241-794X, ZDB-ID 2851008-2. - Vol. 3.2017, 3, p. 305-332
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| Subject: | brand commitment | brand loyalty | systematic literature review | Bibliometrie | Bibliometrics | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Markentreue | Brand loyalty |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | hdl:11159/896 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011722842