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person:"Huber, Frank"
~isPartOf:"Innovatives Markenmanagement"
~language:"deu"
~person:"König, Verena"
~person:"Veloutsou, Cleopatra"
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2005-2008
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Brand image
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Call centre
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Huber, Frank
König, Verena
Veloutsou, Cleopatra
Burmann, Christoph
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Innovatives Markenmanagement
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
6
Reihe: Marketing : MAR
4
Journal of business economics : JBE
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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SpringerLink / Bücher
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Die Betriebswirtschaft : DBW
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Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
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Gabler Research / Innovatives Markenmanagement
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Springer eBook Collection / Business and Economics
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Wissenschaftliche Arbeitspapiere / F
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ECONIS (ZBW)
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Innengerichtetes, identitätsbasiertes Markenmanagement in Call Centern
König, Verena
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2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003906606
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