Innengerichtetes, identitätsbasiertes Markenmanagement in Call Centern
Verena König. Mit einem Geleitw. von Christoph Burmann
| Year of publication: |
2010 ; 1. Aufl.
|
|---|---|
| Authors: | König, Verena |
| Other Persons: | Burmann, Christoph (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Unternehmenskultur | Corporate culture | Callcenter | Call centre | Mediensektor | Media industries | Empirische Methode | Empirical method | Deutschland | Germany | Markenpolitik | Internes Marketing | Mitarbeiter | Commitment <Management> | 2005-2008 |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIV, 231 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Bremen, Univ., Diss., 2009 |
| ISBN: | 978-3-8349-2181-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003906606