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person:"Huber, Frank"
~person:"Bauer, Hans H."
~person:"Borkovsky, Ron N."
~person:"Exler, Stefanie"
~person:"Loginova, Oksana"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Produktimage"
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Brand image
21
Markenimage
21
Consumer behaviour
11
Konsumentenverhalten
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Deutschland
10
Germany
10
Brand management
9
Markenführung
9
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Huber, Frank
Bauer, Hans H.
Borkovsky, Ron N.
Exler, Stefanie
Loginova, Oksana
Burmann, Christoph
32
Vollhardt, Kai
5
Czellar, Sandor
4
Friedrichsen, Jana
4
Hakenes, Hendrik
4
Motta, Massimo
4
Peitz, Martin
4
Penta, Antonio
4
Ferrara, Laurent
3
Groenen, Patrick J. F.
3
Hackl, Franz
3
Haviv, Avery M.
3
Kügler, Agnes
3
Meffert, Heribert
3
Nufer, Gerd
3
Regier, Stefanie
3
Sauer, Nicola E.
3
Schade, Michael
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Winter-Ebmer, Rudolf
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2
Bacchiega, Emanuele
2
Baumgarth, Carsten
2
Berger, Jonah
2
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2
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2
Ching, Andrew
2
Cleff, Thomas
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Colucci, Mariachiara
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Crass, Dirk
2
Czarnitzki, Dirk
2
Dertwinkel-Kalt, Markus
2
Drees, Norbert
2
Dzyabura, Daria
2
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Center of Market Oriented Product and Production Management
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
6
Working paper series / Department of Economics, University of Missouri-Columbia
3
Simon Business School working paper
2
Rotman School of Management working paper / University of Toronto Rotman School of Management
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
21
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Branded websites, marketplace selling and price competition
Loginova, Oksana
-
2021
Persistent link: https://www.econbiz.de/10012659075
Saved in:
2
Price competition online : platforms vs. branded websites
Loginova, Oksana
-
2021
Persistent link: https://www.econbiz.de/10012659099
Saved in:
3
Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
;
Haviv, Avery M.
-
2017
Persistent link: https://www.econbiz.de/10011721634
Saved in:
4
Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
;
Haviv, Avery M.
-
2017
Persistent link: https://www.econbiz.de/10011800540
Saved in:
5
Measuring and understanding brand value in a dynamic model of brand management
Borkovsky, Ron N.
;
Goldfarb, Avi
;
Haviv, Avery M.
; …
-
2016
Persistent link: https://www.econbiz.de/10011807951
Saved in:
6
Price competition online : platforms vs. branded websites
Loginova, Oksana
-
2019
Persistent link: https://www.econbiz.de/10012116507
Saved in:
7
Negative Spillover-Effekte in Markenallianzen : unterschiedliche Typen und Intensitäten an Verfehlungen eines Allianzpartners
Eisele, Anita
;
Meyer, Frederik
;
Gebühr, Lukas
;
Huber, Frank
-
2015
Persistent link: https://www.econbiz.de/10010528985
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8
Determinanten der Einstellung und Kaufbereitschaft gegenüber Markenfälschungen : eine empirische Untersuchung am Beispiel symbolischer Produkte
Bauer, Hans H.
;
Exler, Stefanie
;
Schäfer, Jennifer
-
2008
Persistent link: https://www.econbiz.de/10003784508
Saved in:
9
Aufbau und Steuerung von Dienstleistungsmarken : die Markenpersönlichkeit als Differenzierungspotenzial und Ausgangspunkt einer Vertrauensbeziehung zwischen Dienstleistungsmarke un...
Bauer, Hans H.
;
Huber, Frank
;
Heß, Silke C.
-
2007
Persistent link: https://www.econbiz.de/10003469144
Saved in:
10
Die Relevanz der Markenpersönlichkeit für den Wert der Marke : Eine kausalanalytische Studie
Huber, Frank
;
Regier, Stefanie
;
Vollhardt, Kai
;
Sauer, Silke
-
2006
Persistent link: https://www.econbiz.de/10003301751
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