Negative Spillover-Effekte in Markenallianzen : unterschiedliche Typen und Intensitäten an Verfehlungen eines Allianzpartners
Year of publication: |
2015
|
---|---|
Authors: | Eisele, Anita ; Meyer, Frederik ; Gebühr, Lukas ; Huber, Frank |
Institutions: | Center of Market Oriented Product and Production Management (contributor) |
Publisher: |
Mainz : CMPP |
Subject: | Strategische Allianz | Strategic alliance | Spillover-Effekt | Spillover effect | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Kfz-Industrie | Automotive industry |
Description of contents: | Description [deposit.dnb.de] |
Extent: | 61 Bl. graph. Darst. |
---|---|
Series: | Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management. - Mainz : Center of Market Oriented Product and Production Management, ZDB-ID 2223486-X. |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | German |
ISBN: | 978-3-938879-63-4 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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