//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Huber, Frank"
~person:"Borkovsky, Ron N."
~person:"Motta, Massimo"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produktimage"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
15
Markenimage
15
Oligopol
7
Oligopoly
7
Brand management
6
Markenführung
6
Theorie
6
Theory
6
Deutschland
5
Germany
5
Advertising effects
4
Auction
4
Auction theory
4
Auktion
4
Auktionstheorie
4
Beziehungsmarketing
4
Brand
4
Consumer behaviour
4
Internet marketing
4
Internet-Auktion
4
Konsumentenverhalten
4
Markenartikel
4
Online auction
4
Online-Marketing
4
Relationship marketing
4
Search engine
4
Suchmaschine
4
Werbewirkung
4
auctions
4
brands
4
oligopoly
4
Estimation
3
Horizontal agreements
3
Schätzung
3
Search Engines
3
Automotive industry
2
Brand Value
2
Branding
2
Dienstleistung
2
Dynamic Oligopoly
2
more ...
less ...
Online availability
All
Free
6
Undetermined
1
Type of publication
All
Book / Working Paper
15
Type of publication (narrower categories)
All
Non-commercial literature
Graue Literatur
15
Article in journal
10
Aufsatz in Zeitschrift
10
Arbeitspapier
8
Working Paper
8
Case study
1
Fallstudie
1
more ...
less ...
Language
All
German
8
English
7
Author
All
Huber, Frank
Borkovsky, Ron N.
Motta, Massimo
Burmann, Christoph
32
Bauer, Hans H.
8
Vollhardt, Kai
5
Czellar, Sandor
4
Friedrichsen, Jana
4
Hakenes, Hendrik
4
Peitz, Martin
4
Penta, Antonio
4
Ferrara, Laurent
3
Groenen, Patrick J. F.
3
Hackl, Franz
3
Haviv, Avery M.
3
Kügler, Agnes
3
Loginova, Oksana
3
Meffert, Heribert
3
Nufer, Gerd
3
Regier, Stefanie
3
Sauer, Nicola E.
3
Schade, Michael
3
Winter-Ebmer, Rudolf
3
Ahlert, Dieter
2
Bacchiega, Emanuele
2
Baumgarth, Carsten
2
Berger, Jonah
2
Bronnenberg, Bart J.
2
Bähr-Seppelfricke, Ulrike
2
Ching, Andrew
2
Cleff, Thomas
2
Colucci, Mariachiara
2
Crass, Dirk
2
Czarnitzki, Dirk
2
Dertwinkel-Kalt, Markus
2
Drees, Norbert
2
Dzyabura, Daria
2
Dąbrowski, Dariusz
2
Erdem, Tülin
2
Exler, Stefanie
2
more ...
less ...
Institution
All
Center of Market Oriented Product and Production Management
1
Published in...
All
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
6
Simon Business School working paper
2
BSE working paper : working papers
1
Discussion papers / CEPR
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Rotman School of Management working paper / University of Toronto Rotman School of Management
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
Working papers / TSE : WP
1
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
1
[Rotman School of Management working paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013411402
Saved in:
2
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013365854
Saved in:
3
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013348426
Saved in:
4
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013263474
Saved in:
5
Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
;
Haviv, Avery M.
-
2017
Persistent link: https://www.econbiz.de/10011800540
Saved in:
6
Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
;
Haviv, Avery M.
-
2017
Persistent link: https://www.econbiz.de/10011721634
Saved in:
7
Measuring and understanding brand value in a dynamic model of brand management
Borkovsky, Ron N.
;
Goldfarb, Avi
;
Haviv, Avery M.
; …
-
2016
Persistent link: https://www.econbiz.de/10011807951
Saved in:
8
Negative Spillover-Effekte in Markenallianzen : unterschiedliche Typen und Intensitäten an Verfehlungen eines Allianzpartners
Eisele, Anita
;
Meyer, Frederik
;
Gebühr, Lukas
;
Huber, Frank
-
2015
Persistent link: https://www.econbiz.de/10010528985
Saved in:
9
Aufbau und Steuerung von Dienstleistungsmarken : die Markenpersönlichkeit als Differenzierungspotenzial und Ausgangspunkt einer Vertrauensbeziehung zwischen Dienstleistungsmarke un...
Bauer, Hans H.
;
Huber, Frank
;
Heß, Silke C.
-
2007
Persistent link: https://www.econbiz.de/10003469144
Saved in:
10
Emotion und Marke als Einflussfaktor der wahrgenommenen Preisfairness : eine theoretische und empirisch experimentelle Analyse
Huber, Frank
;
Vollhardt, Kai
;
Heußler, Tobias
-
2006
Persistent link: https://www.econbiz.de/10003297819
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->