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person:"Huber, Frank"
~person:"Veloutsou, Cleopatra"
~source:"econis"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Produktimage"
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Kundenzufriedenheit
Brand image
40
Markenimage
40
Consumer behaviour
26
Konsumentenverhalten
26
Brand management
23
Markenführung
23
Beziehungsmarketing
14
Relationship marketing
14
Brand
12
Deutschland
12
Germany
12
Markenartikel
12
Theorie
11
Theory
11
Personality psychology
7
Persönlichkeitspsychologie
7
Estimation
6
Schätzung
6
Brand loyalty
4
Brand relationships
4
Customer satisfaction
4
Emotion
4
Markenpolitik
4
Markentreue
4
Verbraucherverhalten
4
Brand love
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Measurement
3
Messung
3
Vertrauen
3
Automotive industry
2
Brand co-creation
2
Brand equity
2
Brand hate
2
Brand identity
2
Confidence
2
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German
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English
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Huber, Frank
Veloutsou, Cleopatra
Han, Heesup
9
Loureiro, Sandra Maria Correia
6
Gil Saura, Irene
5
Usman, Osly
5
Wong, IpKin Anthony
5
Chahal, Hardeep
4
Civelek, Mustafa Emre
4
Hyun, Sunghyup Sean
4
Japutra, Arnold
4
Ahn, Jiseon
3
Assaker, Guy
3
Bilgihan, Anil
3
Büttner, Miriam
3
Chua, Bee-Lia
3
Dwivedi, Abhishek
3
Ekinci, Yuksel
3
Enkawa, Takao
3
Fazal-e-Hasan, Syed
3
Frank, Björn
3
Fuentes-Blasco, María
3
Ha, Hong Youl
3
Hwang, Jinsoo
3
Johnson, Lester W.
3
Khan, Imran
3
Kim, Jinkyung Jenny
3
King, Ceridwyn
3
Leckie, Civilai
3
Liu, Chih-Hsing
3
Lombart, Cindy
3
Louis, Didier
3
Molinillo, Sebastian
3
Prentice, Catherine
3
Ramakrishnan, Ruchika
3
Rather, Raouf Ahmad
3
Ray, Arghya
3
So, Kevin Kam Fung
3
Song, Hak-jun
3
Sparks, Beverley
3
Sreejesh, S.
3
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Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of consumer marketing
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
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ECONIS (ZBW)
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1
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
2
Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2008
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013516993
Saved in:
3
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
Saved in:
4
Steuerung der Kundenloyalität : eine empirische Studie am Beispiel von Dienstleistungen
Huber, Frank
;
Vollhardt, Kai
;
Kressmann, Frank
-
2005
Persistent link: https://www.econbiz.de/10003290584
Saved in:
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