Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Year of publication: |
2015
|
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Authors: | Veloutsou, Cleopatra |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 32.2015, 6, p. 405-421
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Subject: | Brands | Brand relationships | Trust | Brand loyalty | Brand evaluation | Consumer satisfaction | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Markenartikel | Brand | Vertrauen | Confidence | Markentreue |
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