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person:"Jacoby, Jacob"
type_genre:"Collection of articles written by one author"
~person:"Hollander, Steven"
~subject:"Verkaufsverhalten"
~subject:"Wahrnehmung"
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Verkaufsverhalten
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Consumer behaviour
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Jacoby, Jacob
Hollander, Steven
Sheth, Jagdish N.
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ECONIS (ZBW)
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The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
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2
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
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