The early years: attitudes, brand loyalty, and perceived risk
volume editor: Leon B. Kaplan, Ph.D. ; contributors: Morris B. Holbrook, Ph.D., Meera J. Buck, Ph.D., Steven Hollander, Ph.D.
| Year of publication: |
2015
|
|---|---|
| Authors: | Jacoby, Jacob ; Holbrook, Morris B. ; Buck, Meera J. ; Hollander, Steven |
| Other Persons: | Kaplan, Leon B. (ed.) ; Sheth, Jagdish N. (ed.) |
| Published in: |
Legends in consumer behavior: Jacob Jacoby ; volume 2
|
| Publisher: |
Los Angeles : SAGE |
| Subject: | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Risiko | Risk | Wahrnehmung | Perception | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxix, 240 Seiten Illustrationen |
|---|---|
| Series: | Legends in consumer behavior. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2780149-4. - Vol. 3rd set |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011444678