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person:"Janssen, Maarten C. W."
~person:"Bagozzi, Richard P."
~type:"article"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
63
Konsumentenverhalten
63
Emotion
14
Search theory
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Brand management
11
Markenführung
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Brand image
8
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63
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63
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Janssen, Maarten C. W.
Bagozzi, Richard P.
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
74
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
61
Nayga, Rodolfo M.
60
Septianto, Felix
60
Grewal, Dhruv
57
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
53
Herrmann, Andreas
50
Ko, Eunju
48
Walsh, Gianfranco
48
Laroche, Michel
47
Hollebeek, Linda D.
46
Kim, Jungkeun
45
Pelsmacker, Patrick de
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
39
Das, Gopal
39
Thaichon, Park
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Park, Jungkun
36
Verhoef, Peter C.
36
Wiedmann, Klaus-Peter
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
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International journal of industrial organization
6
Journal of the Academy of Marketing Science
5
Psychology & marketing
4
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of service research
2
Marketing : journal of research and management
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Marketing letters : a journal of research in marketing
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AMS review : official publication of the Academy of Marketing Science
1
American economic journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Cogent business & management
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Economic theory : official journal of the Society for the Advancement of Economic Theory
1
European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of economic theory
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of nonprofit & public sector marketing
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Journal of political economy microeconomics
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Journal of retailing and consumer services
1
Journal of the European Economic Association : JEEA
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Journal of world business : JWB
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Management decision : MD
1
Management information systems : mis quarterly
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Management international review : MIR ; journal of international business
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Management international review : mir ; journal of international business
1
Marketing : ZFP ; journal of research and management
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Marketing science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Review of marketing research
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The American economic review
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63
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1
Discriminatory trade promotions in consumer search markets
Janssen, Maarten C. W.
;
Reshidi, Edona
- In:
Marketing science
42
(
2023
)
2
,
pp. 401-422
Persistent link: https://www.econbiz.de/10014317109
Saved in:
2
Consumer perceptions of sustainable development goals : conceptualization, measurement and contingent effects
Foroudi, Pantea
;
Marvi, Reza
;
Cuomo, Maria T.
;
Bagozzi, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1157-1183
Persistent link: https://www.econbiz.de/10014336264
Saved in:
3
Incumbency advantages : price dispersion, price discrimination, and consumer search at online platforms
Gugler, Klaus
;
Heim, Sven
;
Janssen, Maarten C. W.
; …
- In:
Journal of political economy microeconomics
1
(
2023
)
3
,
pp. 517-556
Persistent link: https://www.econbiz.de/10014339795
Saved in:
4
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
5
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
6
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
7
Consumer search and product returns in e-commerce
Janssen, Maarten C. W.
;
Williams, Cole
- In:
American economic journal
16
(
2024
)
2
,
pp. 387-419
Persistent link: https://www.econbiz.de/10014525793
Saved in:
8
I might try it : marketing actions to reduce consumer disgust toward insect-based food
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014283367
Saved in:
9
AI service and emotion : editorial
Bagozzi, Richard P.
;
Brady, Michael K.
;
Huang, Ming-Hui
- In:
Journal of service research
25
(
2022
)
4
,
pp. 499-504
Persistent link: https://www.econbiz.de/10013395989
Saved in:
10
Conspicuous consumption : a meta-analytic review of its antecedents, consequences, and moderators
Kumar, Bipul
;
Bagozzi, Richard P.
;
Manrai, Ajay K.
; …
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 471-485
Persistent link: https://www.econbiz.de/10013426740
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