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person:"Janssen, Maarten C. W."
~subject:"Advertising"
~subject:"Consumer Search"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising
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Janssen, Maarten C. W.
Septianto, Felix
19
Eisend, Martin
13
Gierl, Heribert
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Pelsmacker, Patrick de
12
Dahlén, Micael
11
Wu, Linwan
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Dens, Nathalie
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Thaichon, Park
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Bellman, Steven
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Choi, Yung Kyun
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Bang Nguyen Viet
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Chen, Huan
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Hudders, Liselot
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Lou, Chen
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Moser, H. R.
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Sahni, Navdeep S.
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Yoon, Hye Jin
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Anghelcev, George
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Arora, Nilesh
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Haley, Eric John
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Hatzithomas, Leonidas
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International journal of industrial organization
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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Going where the ad leads you : on high advertised prices and searching where to buy
Janssen, Maarten C. W.
;
Non, Marielle C.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003858542
Saved in:
2
Advertising and consumer search in a duopoly model
Janssen, Maarten C. W.
;
Non, Marielle C.
- In:
International journal of industrial organization
26
(
2008
)
1
,
pp. 354-371
Persistent link: https://www.econbiz.de/10003629289
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