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person:"John, Deborah Roedder"
~person:"Dwivedi, Abhishek"
~person:"Wiedmann, Klaus-Peter"
~subject:"India"
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Brand extension
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Asia Pacific journal of marketing and logistics
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The journal of brand management : an international journal
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Brand-extension feedback effects : an Asian branding perspective
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 321-340
Persistent link: https://www.econbiz.de/10009752326
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Brand extension feedback effects : a holistic framework
Dwivedi, Abhishek
;
Merrilees, Bill
;
Sweeney, Arthur
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 328-342
Persistent link: https://www.econbiz.de/10003971179
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