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person:"John, Deborah Roedder"
~person:"Kim, Kyeongheui"
~person:"Phau, Ian"
~subject:"Luxusgüter"
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John, Deborah Roedder
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Phau, Ian
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international consumer marketing
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Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
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2
Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus
Kim, Kyeongheui
;
Park, Jongwon
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 137-150
Persistent link: https://www.econbiz.de/10012016495
Saved in:
3
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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