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person:"John, Deborah Roedder"
~person:"Mayerhofer, Wolfgang"
~person:"Pontes, Vivian"
~subject:"Theorie"
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Spillover effects of competitive rivalry on brand extensions
Pontes, Nicolas
;
Pontes, Vivian
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 402-412
Persistent link: https://www.econbiz.de/10012550325
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Erfolgsfaktoren von Markenerweiterungen
Mahnik, Nina
;
Mayerhofer, Wolfgang
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003338650
Saved in:
3
Erfolgsfaktoren von Markenerweiterungen
Mahnik, Nina
;
Mayerhofer, Wolfgang
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515135
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