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person:"John, Deborah Roedder"
~person:"Mayerhofer, Wolfgang"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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Konsumentenverhalten
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Markentransfer
8
Brand extension
4
Brand management
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4
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3
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John, Deborah Roedder
Mayerhofer, Wolfgang
Boisvert, Jean
7
Keller, Kevin Lane
6
Phau, Ian
6
Sattler, Henrik
6
Völckner, Franziska
6
Milberg, Sandra J.
5
Monga, Alokparna Basu
4
Park, C. Whan
4
Ringeisen, Petra
4
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3
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2
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2
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2
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2
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Gabler Edition Wissenschaft / Werbe- und Markenforschung
2
Handbook of brand relationships
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
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ECONIS (ZBW)
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What makes brands elastic? : the influence of brand concept and styles of thinking on brand extension evaluation
Monga, Alokparna Basu
;
John, Deborah Roedder
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 80-92
Persistent link: https://www.econbiz.de/10008822088
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2
Understanding cultural differences in brand extension evaluation : the influence of analytic versus holistic thinking
Monga, Alokparna Basu
;
John, Deborah Roedder
- In:
Handbook of brand relationships
,
(pp. 247-266)
.
2009
Persistent link: https://www.econbiz.de/10003915618
Saved in:
3
Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
2
,
pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
Saved in:
4
Erfolgsfaktoren von Markenerweiterungen
Mahnik, Nina
;
Mayerhofer, Wolfgang
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003338650
Saved in:
5
Erfolgsfaktoren von Markenerweiterungen
Mahnik, Nina
;
Mayerhofer, Wolfgang
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515135
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